Our environment is an important factor in shaping perception. When considering this in the context of a brand it is key to create a unified concept that creates interest and interaction on a multitude of platforms digital and physical. So what are some of the way UX designers can do this?
Take a look at this example of ITG’s offices.
A simplified logo inspires the typography around the space.
The company logo included along with a catchphrase intended to be view as chunks of data that ITG is able to recognize and create meaning out of – A central concept to their brand.
Scannable QR Codes placed strategically around the building allow users to be directed to the company website for further information.
Creating unified spaces that work in both the physical and digital world’s is a powerful branding strategy that can leave a lasting impression on users.
Designed by Paul Renner and released by Bauer in 1927, Futura’s groundbreaking design inspired many similar followers and has been used heavily since its creation. It’s design is one that has stood the test of time and continues to be used heavily for all sorts of application. So what kind of stuff has Futura appeared on?
Take a look…
From 1930’s advertising to modern fashion, Futura has had a long and distinguished history of readability and modern elegance – a typeface for the future.
Wayfinding strategies and systems are important for users of any public space to aid them in navigation and create a pleasant experience. To create a good wayfinding experience it is important that designers create a consistent and intuitive system that allows users to understand spaces and navigate them effectively. So how do designers do this?
Here are some examples of effective wayfinding strategies:
East Sydney Early Learning Centre – Uses consistent typography, icons and distinct colours associated with each space to help users recognize and navigate between spaces.
Eureka Tower Parking Garage – Uses consistent typography and distinct colours associated with each level and also with anticipated actions that users would want to perform as they navigate the garage. Also anticipates the perspectives from which users will view the directions to create clear pathways.
Moi Helsinki Bar – Uses consistent typography and design across the environment to enhance the users experience and reinforce the brand within the space.
Consistency in wayfinding systems is key to a positive experience within a space. Typography and colour are important factors that allow users to predict, understand effectively navigate their environment.
Infographics are becoming more and more common as methods for communicating data. Along with the explosion of infographics has also come an explosion of difficult to understand and ‘chartjunk’ filled visuals that can create confusion and distract from content. So what should designers avoid when creating infographics?
Here are some examples of what not to do:
Meaningless colour, repetitive information, unnecessary shapes, 3D confusion.
Meaningless graphics, lacking hierarchy, small text, odd typography and layout.
Lacking hierarchy, meaningless colour, lacks legend, difficult to read, lacks connections.
A powerful infographic is not cluttered and allows the viewer to make connections in the data that is being portrayed. The ones above are guilty of creating more confusion than they solve.
In the digital age we are saturated with abundant information and less time and attention than ever before. Some less effective logos of the are often complex and filled with gradients, colours, type and graphics that will often pass by viewers unnoticed. So how do logo designers ensure that their designs are impactful and able to break through the noise and overload associated with modern living? – By going back through the pages of history to borrow the design principles from of simple and recognizable shapes, meaningful and contrasting colours and straightforward typography.
Here are some examples of powerful logo design from the past:
Lost Logos from the USSR
1970’s US Government Logos
The Golden Age of Canadian Graphic Design
And some more current examples:
The minimalistic approach creates memorable logos that are effective in capturing the attention of viewers which is arguably the most valuable currency in the logo design world.
White space is an essential design principle to consider when creating a document or design. It helps to reduce visual clutter that comes from an overly busy page and keeps designs looking clean. But how does a designer know how much is too much?
Here are some examples of good white space at work:
Business Card – Bravo Store
Pamphlet – Gallerie Voss
Document – Quattro Esposizioni
Signage – Art Gallery
Packaging – The Base Collective
The use of lots of white space creates breathing room for a design to stand out and be impactful. It is often difficult to leave significant portions of a page blank, but adds strength and focuses the eye on the layout of graphics and typography that is remains.
Helvetica is one of the most widely used typefaces of our time. So much that it appears in everything from logos, documents, advertisements and in film. But has its iconic design become tired and overused?
Signage – Parking Garage Wayfinding
Music – The Life of Pablo by Kanye West
Packaging – Häefele Homeware Products
Web – Daytum App
Document – Ivan Picelj Monograph
Logo – Crate & Barrel
The typeface portrays a crisp, clean and modern image. It’s use for a modern look is widespread throughout design culture and perhaps has led to overuse. This presents designers with a challenge to find a more unique typeface to stay a step ahead of the curve.