Branding Through Environmental Graphics

Our environment is an important factor in shaping perception. When considering this in the context of a brand it is key to create a unified concept that creates interest and interaction on a multitude of platforms digital and physical. So what are some of the way UX designers can do this?

Take a look at this example of ITG’s offices.

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A simplified logo inspires the typography around the space.

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The company logo included along with a catchphrase intended to be view as chunks of data that ITG is able to recognize and create meaning out of – A central concept to their brand.

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Scannable QR Codes placed strategically around the building allow users to be directed to the company website for further information.

Creating unified spaces that work in both the physical and digital world’s is a powerful branding strategy that can leave a lasting impression on users.

Source: http://enviromeant.com/itg/

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Instructional Graphics: Focusing on What’s Important

Instruction manuals are commonplace in everyone’s daily life. Unfortunately, not all instruction manuals are created equal and some cause difficulty and confusion. Graphics are an important supplement to any set of instructions, but what are the key components that add strength to a set of instructions?

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Simple colours and an exploded view add to a user’s concept of how each individual component fits together.

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Translucency allows the user to see inside of a complex carburetor system. Colours indicate fuel, air and exhaust respectively, while arrows provide an understanding of the flow and overall process taking place within.

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The black outline of the ski boot show its static form while a translucent green overlay supplemented with an arrow and angle measurement allows the user to understand the design of the boot allowing for flex in both forward and backward directions.

The ability of a graphic to depict how system works is dependant on how well it depicts the key aspects of a system. Use of colour, transparency and direction are key factors to consider when creating an instructional graphic.

Source: https://www.gregmaxson.com/portfolio/

Wayfinding: Consistency is Key

Wayfinding strategies and systems are important for users of any public space to aid them in navigation and create a pleasant experience. To create a good wayfinding experience it is important that designers create a consistent and intuitive system that allows users to understand spaces and navigate them effectively. So how do designers do this?

Here are some examples of effective wayfinding strategies:

East Sydney Early Learning Centre  – Uses consistent typography, icons and distinct colours associated with each space to help users recognize and navigate between spaces.

 

Eureka Tower Parking Garage – Uses consistent typography and  distinct colours associated with each level and also with anticipated actions that users would want to perform as they navigate the garage. Also anticipates the perspectives from which users will view the directions to create clear pathways.

Moi Helsinki Bar – Uses consistent typography and design across the environment to enhance the users experience and reinforce the brand within the space.

Consistency in wayfinding systems is key to a positive experience within a space. Typography and colour are important factors that allow users to predict, understand effectively navigate their environment.

Helvetica: Clean or Cliché

Helvetica is one of the most widely used typefaces of our time. So much that it appears in everything from logos, documents, advertisements and in film. But has its iconic design become tired and overused?

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Signage – Parking Garage Wayfinding

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Music – The Life of Pablo by Kanye West

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Packaging – Häefele Homeware Products

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Web – Daytum App

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Document – Ivan Picelj Monograph

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Logo – Crate & Barrel

The typeface portrays a crisp, clean and modern image. It’s use for a modern look is widespread throughout design culture and perhaps has led to overuse. This presents designers with a challenge to find a more unique typeface to stay a step ahead of the curve.