Branding Through Environmental Graphics

Our environment is an important factor in shaping perception. When considering this in the context of a brand it is key to create a unified concept that creates interest and interaction on a multitude of platforms digital and physical. So what are some of the way UX designers can do this?

Take a look at this example of ITG’s offices.

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A simplified logo inspires the typography around the space.

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The company logo included along with a catchphrase intended to be view as chunks of data that ITG is able to recognize and create meaning out of – A central concept to their brand.

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Scannable QR Codes placed strategically around the building allow users to be directed to the company website for further information.

Creating unified spaces that work in both the physical and digital world’s is a powerful branding strategy that can leave a lasting impression on users.

Source: http://enviromeant.com/itg/

Futura: The Timeless Typeface

Designed by Paul Renner and released by Bauer in 1927, Futura’s groundbreaking design inspired many similar followers and has been used heavily since its creation. It’s design is one that has stood the test of time and continues to be used heavily for all sorts of application. So what kind of stuff has Futura appeared on?

Take a look…

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From 1930’s advertising to modern fashion, Futura has had a long and distinguished history of readability and modern elegance – a typeface for the future.

 

Overcomplicated: When it Comes to Infographics Sometimes Less is More

Infographics are great for providing a visual supplement to data – It adds a level of understanding that cannot be achieved through numbers and text alone. But when conducting research and choosing what information to include it can be difficult to strike a balance between readability and content. So what should designers think to include when creating an infographic.

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Circular layouts are often a difficult way to depict data in the way that they often lead to confusion. This example of vacations above is very busy with multiple different data points in addition to another map in the bottom right. There are so many data points for users to consider that it is easy to get lost in the wealth of information and difficult to make any meaningful connections.

qe2spread Again, this graphic tries to include a vast amount of different information that leads to confusion and potentially apathy of users who are overwhelmed by the busy layout.

In hindsight, the author of this infographic believes these two elements capture the essence of the project, comparing the capacity and sizes of historical ships and a map of their maiden voyages.

The less is more approach can be an effective way to grab a reader’s attention and direct their focus towards the essence of what a particular infographic is trying to get across without all the noise and distraction of extraneous elements that in many cases only cause confusion.

Source: http://www.johngrimwade.com/blog/2017/02/23/over-complex/

Data Viz: Confusion vs Clarity

The world is full of data. More and more data is becoming visualized through graphics with varying degrees of effectiveness. So how important is it to ensure that a visualization gets the point across?

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An example of the confusion that arises from a poorly thought out data visualization. The graph is attempting to show how DUI rates spiked after the departure of Uber/Lyft. Meaningless colours and lack of visual hierarchy cause more confusion than clarity.

download (1)Getting better. This visualization is a simple graph, but it lacks explanation, colour and context.

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Got it! This example provides clarity through hierarchy provided by colour that emphasizes the spike in rates after the departure of Uber and Lyft.

Source: http://www.storytellingwithdata.com/blog/2017/3/22/so-what

Wayfinding: Consistency is Key

Wayfinding strategies and systems are important for users of any public space to aid them in navigation and create a pleasant experience. To create a good wayfinding experience it is important that designers create a consistent and intuitive system that allows users to understand spaces and navigate them effectively. So how do designers do this?

Here are some examples of effective wayfinding strategies:

East Sydney Early Learning Centre  – Uses consistent typography, icons and distinct colours associated with each space to help users recognize and navigate between spaces.

 

Eureka Tower Parking Garage – Uses consistent typography and  distinct colours associated with each level and also with anticipated actions that users would want to perform as they navigate the garage. Also anticipates the perspectives from which users will view the directions to create clear pathways.

Moi Helsinki Bar – Uses consistent typography and design across the environment to enhance the users experience and reinforce the brand within the space.

Consistency in wayfinding systems is key to a positive experience within a space. Typography and colour are important factors that allow users to predict, understand effectively navigate their environment.