Overcomplicated: When it Comes to Infographics Sometimes Less is More

Infographics are great for providing a visual supplement to data – It adds a level of understanding that cannot be achieved through numbers and text alone. But when conducting research and choosing what information to include it can be difficult to strike a balance between readability and content. So what should designers think to include when creating an infographic.

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Circular layouts are often a difficult way to depict data in the way that they often lead to confusion. This example of vacations above is very busy with multiple different data points in addition to another map in the bottom right. There are so many data points for users to consider that it is easy to get lost in the wealth of information and difficult to make any meaningful connections.

qe2spread Again, this graphic tries to include a vast amount of different information that leads to confusion and potentially apathy of users who are overwhelmed by the busy layout.

In hindsight, the author of this infographic believes these two elements capture the essence of the project, comparing the capacity and sizes of historical ships and a map of their maiden voyages.

The less is more approach can be an effective way to grab a reader’s attention and direct their focus towards the essence of what a particular infographic is trying to get across without all the noise and distraction of extraneous elements that in many cases only cause confusion.

Source: http://www.johngrimwade.com/blog/2017/02/23/over-complex/

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Author: Austin Coll

Student studying Information Design at Mount Royal University in Calgary, AB.

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