Our environment is an important factor in shaping perception. When considering this in the context of a brand it is key to create a unified concept that creates interest and interaction on a multitude of platforms digital and physical. So what are some of the way UX designers can do this?
Take a look at this example of ITG’s offices.
A simplified logo inspires the typography around the space.
The company logo included along with a catchphrase intended to be view as chunks of data that ITG is able to recognize and create meaning out of – A central concept to their brand.
Scannable QR Codes placed strategically around the building allow users to be directed to the company website for further information.
Creating unified spaces that work in both the physical and digital world’s is a powerful branding strategy that can leave a lasting impression on users.