Wayfinding: Consistency is Key

Wayfinding strategies and systems are important for users of any public space to aid them in navigation and create a pleasant experience. To create a good wayfinding experience it is important that designers create a consistent and intuitive system that allows users to understand spaces and navigate them effectively. So how do designers do this?

Here are some examples of effective wayfinding strategies:

East Sydney Early Learning Centre  – Uses consistent typography, icons and distinct colours associated with each space to help users recognize and navigate between spaces.

 

Eureka Tower Parking Garage – Uses consistent typography and  distinct colours associated with each level and also with anticipated actions that users would want to perform as they navigate the garage. Also anticipates the perspectives from which users will view the directions to create clear pathways.

Moi Helsinki Bar – Uses consistent typography and design across the environment to enhance the users experience and reinforce the brand within the space.

Consistency in wayfinding systems is key to a positive experience within a space. Typography and colour are important factors that allow users to predict, understand effectively navigate their environment.

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Author: Austin Coll

Student studying Information Design at Mount Royal University in Calgary, AB.

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