Modern Logo Design: Back to the Future

In the digital age we are saturated with abundant information and less time and attention than ever before. Some less effective logos of the are often complex and filled with gradients, colours, type and graphics that will often pass by viewers unnoticed. So how do logo designers ensure that their designs are impactful and able to break through the noise and overload associated with modern living? – By going back through the pages of history  to borrow the design principles from of simple and recognizable shapes, meaningful and contrasting colours and straightforward typography.

Here are some examples of powerful logo design from the past:


Lost Logos from the USSR


1970’s US Government Logos


The Golden Age of Canadian Graphic Design

And some more current examples:

The minimalistic approach creates memorable logos that are effective in capturing the attention of viewers which is arguably the most valuable currency in the logo design world.


Author: Austin Coll

Student studying Information Design at Mount Royal University in Calgary, AB.

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