Infographics: Effective or Distracting?

Infographics are becoming more and more common as methods for communicating data. Along with the explosion of infographics has also come an explosion of difficult to understand and ‘chartjunk’ filled visuals that can create confusion and distract from content. So what should designers avoid when creating infographics?

Here are some examples of what not to do:

sunshine_rating Meaningless colour, repetitive information, unnecessary shapes, 3D confusion.

TJzEbJsBnP-ZHAvLhr5VAnpYhht0foC3lrpZLU1W8cQMeaningless graphics, lacking hierarchy, small text, odd typography and layout.

image01_f_improf_500x323Lacking hierarchy, meaningless colour, lacks legend, difficult to read, lacks connections.

A powerful infographic is not cluttered and allows the viewer to make connections in the data that is being portrayed. The ones above are guilty of creating more confusion than they solve.

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Author: Austin Coll

Student studying Information Design at Mount Royal University in Calgary, AB.

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