Helvetica: Clean or Cliché

Helvetica is one of the most widely used typefaces of our time. So much that it appears in everything from logos, documents, advertisements and in film. But has its iconic design become tired and overused?

tumblr_lygvfnyslE1qi4z1yo1_500

Signage – Parking Garage Wayfinding

Ca9XF0EWEAApIbG

Music – The Life of Pablo by Kanye West

HafHome04

Packaging – Häefele Homeware Products

screen480x480 (4)

Web – Daytum App

OLYMPUS DIGITAL CAMERA

Document – Ivan Picelj Monograph

crate and barrel truck © Peter Dawson

Logo – Crate & Barrel

The typeface portrays a crisp, clean and modern image. It’s use for a modern look is widespread throughout design culture and perhaps has led to overuse. This presents designers with a challenge to find a more unique typeface to stay a step ahead of the curve.

Advertisements

Author: Austin Coll

Student studying Information Design at Mount Royal University in Calgary, AB.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s