Helvetica is one of the most widely used typefaces of our time. So much that it appears in everything from logos, documents, advertisements and in film. But has its iconic design become tired and overused?
The typeface portrays a crisp, clean and modern image. It’s use for a modern look is widespread throughout design culture and perhaps has led to overuse. This presents designers with a challenge to find a more unique typeface to stay a step ahead of the curve.